Most SaaS product founders spend months setting up ad accounts, building funnels, and writing cold emails. Roman took a different path. He simply started telling stories on Reddit — and within a few months, he gained 11 million impressions, 40,000 website visitors, and $30,000 in monthly revenue.
What is Reddit
Reddit is one of the largest social platforms in the world, often referred to as the "front page of the internet." Essentially, it is a massive forum divided into thousands of thematic communities — so-called subreddits. There are communities about startups, marketing, programming, finance, gaming, science — practically any topic.
The main difference between Reddit and other platforms is its voting system. Any post or comment can be upvoted or downvoted by users. The more upvotes a post gets in a short time, the higher it rises in the feed and the larger the audience it reaches. This is why you can get hundreds of thousands of views on Reddit for free — if the content resonates with the audience.
Another important feature: Reddit dislikes advertising and insincerity. The audience here is critical and straightforward. If a post looks like a disguised pitch, it will be immediately bombarded with negative comments. However, honest stories with real numbers and evidence spread rapidly. This makes the platform especially valuable for early-stage founders.
Who is Roman and What He Built
Roman is a former mechanical engineer from France who decided even before the pandemic that working for hire was not his story. He mastered affiliate marketing, then freelancing, and in 2023 launched his first SaaS product.
Coco AI was Roman's first project. It was a tool for automating marketing outreach, helping companies find potential clients and communicate with them in a semi-automated mode. The product quickly found its audience: in a relatively short time, the team scaled revenue to $50,000 a month. The main growth driver was outreach — systematic work with cold contacts. When the business matured, Roman sold it to an American venture fund.
After the sale, Roman sat down to analyze: what exactly made Coco AI successful? The answer was obvious — the method of attracting clients. Outreach worked better than any other channel. This conclusion became the starting point for the next product.
Goji Berry AI is Roman's second and current project, launched from scratch six months ago. It's a tool for smart LinkedIn outreach, built around the concept of "intent signals." The idea is simple but powerful: instead of messaging everyone, the system finds people who are currently showing signs of readiness to buy — liked a competitor's post, changed jobs, raised funding, hired new employees. Such signals indicate that a person is in an active decision-making phase.
Every day, Goji Berry AI automatically collects the "warmest" leads on the market, filters them according to specified criteria, and passes them into a campaign. The platform sends personalized messages on LinkedIn itself — taking into account the specific signal that drew attention to this person. The result: acceptance rates for friend requests and responses to messages are significantly higher than the market average because the contact occurs at the right moment with the right context.
The business model is subscription-based. Most clients choose the $99 per month plan, which gives unlimited access to leads and automation tools. In five months, the product grew from zero revenue to $30,000 in monthly income. The main channel for attracting the first clients was Reddit.
Why Reddit, Not Advertising
If Roman had bought 11 million impressions through paid advertising, it would have cost hundreds of thousands of euros. Reddit delivered the same results for free — thanks to a properly built system.
But it's not just about the reach numbers. On every demo call with a potential client, Roman heard the same thing: "Oh, you're that Reddit guy." People saw his posts on Reddit, then encountered him on LinkedIn or through a cold email — and the level of trust was entirely different. Reddit created recognition that enhanced all other channels.
Two Posts That Explain Everything
The first post was titled: "I Paid Five LinkedIn Influencers to Promote My SaaS. Here’s What €1,150 Got Me." The post received 160,000 views, 543 upvotes, and brought about 2,000 visitors to the site. Of those, 10–15 became paying clients.
The second post was about failing an interview at Y Combinator. Goji Berry passed the selection but did not pass the interview itself. Roman wrote about it honestly, without embellishment. The result: 179,000 views and about 15 more clients.
Both posts share one thing in common: a real story with evidence. Not advertising, not a pitch — a live experience with specific numbers and screenshots.
Eight Steps: Reddit System from Scratch
Step 1. One Account — One Browser. Roman uses separate accounts in Chrome, Firefox, and Safari. The most common mistake is creating a new account with a new email simultaneously. Such a combination leads to immediate blocking.
Step 2. Profile Setup. Photo, product link in the description, and activation of the feed hiding feature. When you actively post about the same product, users visit the profile and see the pattern. A hidden feed removes this signal.
Step 3. Account Warm-Up — 7–14 Days. No marketing during this period. Only comments, upvotes on others' posts, organic participation in discussions. This builds karma — the higher it is, the better future posts rank.
Step 4. Start Posting. After warming up, you can start posting. Not before.
Step 5. Choosing Subreddits. Not all communities are equally useful. Some strictly limit any form of promotion. Roman studies community rules before each publication.
Step 6. Changing Angles. Each post is a new angle. One leads to a YouTube video, another to a tweet, a third tells a story directly. This allows talking about one product without feeling repetitive.
Step 7. First 10 Upvotes in 10 Minutes. Reddit's algorithm looks at the speed of gaining upvotes right after publication. Roman has a group of 15 marketers who agreed to support each other's posts: each publishes — everyone goes to upvote and comment. This gives an initial boost.
Step 8. Respond to Every Comment. Absolutely every one. This creates engagement, signals the algorithm about a live discussion, and additionally raises the post in ranking.
How to Handle Negativity
Reddit is known for its straightforwardness bordering on toxicity. The first posts often gather a wave of comments like "you won't succeed." Roman doesn't hide: at first, it's intimidating.
His simple recipe: always show evidence. If you say you're earning $25,000 a month — show a screenshot. It's impossible to argue with real data. Aggressive commenters — block without regret and continue.
The Main Lesson
Reddit is not a scaling platform. It won't lead you to $100,000 in monthly revenue by itself. But for the first 10, 50, 100 clients — it's the most honest and cheapest channel available. You get live feedback from real people, not from an advertising algorithm.
Roman formulated his main principle succinctly: advertise the way you would like to be advertised to. He himself loves stories of real entrepreneurs — that's exactly what he publishes. Not pitches, not banners, not funnels. Just stories. And they work.